Website Directory Submissions: Are They Necessary?

If your goal in marketing your network marketing business is to build a strong online web presence, then getting your website to rank well in the search engines is extremely important. And if you want to have your website rank well, building a foundation of reputable backlinks to your website is essential. That’s where website directory submissions come into play as you go about establishing your website’s Internet presence.

Manual Website Directory Submissions

Particluarly when you first launch your website or blog, submitting your website to online directories is an important and effective way of beginning to build backlinks.

Directory submissions should be done methodically over a period of time — this is generally more effective than a single mass submisssion because it is more natural … and that matters in the eyes of the search engines. In addition, assuming you are not going to pay for your directory listing, it can often take 90 days or more before your backlinks begin to appear. So it is important to get started building your backlinks early and often.

With most directories, you will only be able to submit your home page and you can only submit your website once. Take the time to change up your keywords and title so that not all of your directory submissions are the same. Target 3 or 4 keyword phrases and use those in your website directory listing title (your website name), rotating the keyword phrases from directory to directory. When you do this, you enhance the likelihood of your site being categorized by the search engines for more than one keyword out of the gate.

Directory Submission Value

The value of listing with a directory is twofold. Firstly you have more opportunity to get the search engines to notice you, especially when you have an authoritative link from a high page rank website. Secondly, it helps the search engines sort out what your website is about based on the category under which you are listed in the directory … which can matter if your website is new and doesn’t yet have very many pages or content posts.

There are literally thousands of online directories, so it is important to realize that not all directories are created equal. A website’s page rank is a reflection of its authoritativeness in the eyes of Googe. A link back from a high page rank site, let’s say a PR 6 as an example, carries much more weight in terms of the implied authoritativenss of your website than a backlink from a low page rank site.

Focus your attention over the first month or so on submitting to higher page rank directories — page rank 4 and up. Ideally, you will submit to 200 to 300 directories over your first month, so take the time to find those higher page rank directories and manually submit to them.

The idea of submitting to 200 or 300 directories over your first month may sound like a lot of work. In some ways it is, although it is more tedious than difficult. An hour a day, a couple of times a week will get you there.

Outsourcing Directory Submissions

If you would rather outsource the submissions, again focus on high page rank site submissions and utilize a service such as Directory Maximizer.

Directory Maximizer will handle your manual website directory submissions for just $0.14 per directory … that’s just $14 for 100 directory submissions, so it is not something that is expensive to outsource if you’d rather not do the submissions yourself. To learn more about Directory Maximzer and to find a very exhaustive list of directories, click here now. (opens a new window)