Xocai has been on the market since 2006.  Since that time, so many articles and websites have purported to know the truth about the company and whether its line of chocolates is the real deal.

The purpose of this article is to share one network marketer’s perspective on Xocai and its viability as a home business.

To begin, I’d like to share what I believe to be the key criteria to building a successful business. There are several key factors that are going to determine the long term viability of any enterprise:

• You must have a genuine demand for your product
• You must have a customers willing to purchase and repurchase
• You must must be able to survive growth and competition

Let us examine Xocai relative to each of these factors.

Genuine product demand.

The chocolate market itself is certainly very significant. According to industry sources, 9 out of 10 people like and eat chocolate — most on a regular basis. The average American consumes 12 pounds of chocolate per year. So chocolate as a candy is definitely big business.

Xocai chocolate is marketed as “healthy chocolate”.

What makes it unique is that its chocolate is cold-pressed thereby preserving the very high antioxidant properties of raw cocoa, which is its primary ingredient. The chocolate is supplemented with super fruits such as the acai berry giving it even more of a health boost.

The super fruits market has become quite a significant subset of the health food and drink industries over the past several years and healthy chocolate is a compelling crossover of two large industries: health food and chocolate.

Customers willing to repurchase.

One of the obvious failings of most network marketing businesses is the lack of a viable retail customer base willing to repurchase. This is what ultimately gets so many companies into regulatory trouble because the only customer base that seems to be willing to purchase are distributors who do so in order to position themselves to earn.

Where there is no meaningful retail market, the pressure to constantly recruit becomes severe and the business model no longer holds up.

In fact, looking beyond just the network marketing industry and instead looking at business in general, most companies fail inside of 3 years because they lack recurring buying. Recurring buying from a retail customer base is the lifeblood of any successful business.

Thus far, Xocai appears to be positioned well. It boasts some of the highest customer and distributor retention rates in the industry. The company’s one year retention rate for both distributors and customers is well above 70%. It’s two year retention is also very strong, so there is strong recurring buying.

Surviving growth and competition.

Often it can be fairly easy for a company to have some success out of the gate, particularly if they are launched well. There is often excitement and buzz around a new venture and with no negative track record, people are optimistic.

To survive, a company must have the systems and infrastructure in place to handle growth; inability to handle rapid growth can often be a company’s downfall.

Is it able to maintain its inventory, turn around orders on a timely basis and maintain quality customer service? These things matter.

Although it has had a couple of minor bumps, Xocai has demonstrated an ability to handle growth well. Its business has more than doubled each of its first 4 years and it has maintained effective quality and order flow throughout. It has also continued to expand internationally into new markets.

Xocai has also managed its competition well. While it has a distinct advantage in that its cold pressed technology is protected by a worldwide patent, the company has also been able to establish itself as a serious player in the home business space. Its rate of growth in new distributors continues to climb month after month.

A Solid Opportunity

In this overview I have deliberately avoided any discussion around compensation. The reason for that is that the compensation plan in and of itself really has little if any impact on the success of any network marketer’s business.

Within the industry, less than one half of one percent ever earn a six figure income, notwithstanding the quality of the compensation plans. Few companies ever see more than 1% to 3% reach those levels.

Xocai Healthy Chocolate Review Summary

Overall, based on the key criteria I have identified, Xocai looks to be a solid opportunity from my perspective as a network marketer. It demonstrates the qualities of a business that can endure over time.

Learn More About Xocai: I do not market Xocai, nor any other network marketing opportunity at this time.  However I have friends that do.

Xocai offers a solid business model with a four year track record of success … and it does not require you to mortgage your home to get started. Click here now to discover more: Xocai Healthy Dark Chocolate.

Original Post can be found here: Xocai Healthy Chocolate Business Review – Network Marketer Perspective

1) Decide you want to make money.

Many people enter into a business opportunity with the idea that they will try out the products, make a few referrals, and see how it goes. There is nothing wrong with being a consumer, but if you want to actually make money with your opportunity, then you must make the conscious decision to be more than just a consumer. When you make the decision that you want to make money, it will lead you to a natural course of action to build a successful business that is different than if you are just seeing how it goes.

2) Decide you have the right business.

The second aspect of a successful mindset is to believe in your business. You build this by taking the time to analyze the business before you jump in. It’s not difficult to do.

The right business vehicle has several qualities:

• Enduring, growing demand for your product or service
• Quality products for which customers are willing to repurchase, as demonstrated through customer and distributor retention
• A multi year track record of success, demonstrating the ability to survive competition, survive the scrutiny of regulators, survive growth and expansion, and survive changes in the competitive landscape

When you have done your homework up front and you know these qualities are in place, you can rest easy.

3) Decide you have the courage to persist.

Success doesn’t come without having to pay the price. There will be ups and downs, wins and disappointments. You have to know in your heart that the price is worth it and decide you have the courage to persist, without exception.

The pay off with your home business isn’t always very obvious in the beginning. Think of your investment in time and effort as similar to the effects of compound interest. When you double your money every day starting with just a penny, you only have just over $10,000 after 21 days, but you end up with over $5 million after 30. In fact, 80% of the total growth occurs in the last 3 days. There is a tipping point at which the impact of the compound becomes extraordinary.

Your business is the same and so having faith in yourself and your business is a pre-requisite.

4) Decide to master your craft.

Another key aspect of the successful network marketing mindset is to be the master of your craft. By becoming knowledgeable about your products and your industry, you gain confidence in you ability to speak about them and you build your belief in what you do. This is why becoming a student of your products is so essential.

5) Decide your business is legitimate.

Multi-level marketing (MLM), network marketing and the home business industry in general can come across as an industry of schemers and dreamers. In many circles it has a negative reputation and is perceived to be seedy or unethical. And the reputation is not completely undeserved.

However, regardless of the particular opportunity you choose to get started with, your business is ultimately yours. So make the decision that you operate a legitimate, ethical business and then conduct yourself accordingly. When you make the decision that you are ethical in your business, it enables you to filter out all of the nonsense around you – you can be confident in knowing that, regardless of what others may be doing, you operate your business in a solid, upstanding manner.

If you have the network marketing mindset; are looking for a business you can build in an honest, authentic and ethical way; and would like to learn how to work with me … then follow this link to learn more: Authentic Business.

Article written by Warren Wojnowski

Original Post can be found here: The Network Marketing Mindset: 5 Key Decisions

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