iLearning Terminates Network Marketing Model Lessons Learned

Last month I wrote about the factors important to me in analyzing a business opportunity and went on to discuss the reasons why I chose to pass on three different opportunities specifically … Trump, TVI, and iLearning.

Last week, there was a significant announcement made by one of those 3 companies: Barely 2 years into its existence, iLearning announced that it is terminating its network marketing model.

The result is that network marketers who have invested 2 years of their lives building a customer and distribution base that they believed would pay them ongoing residual income while helping build a successful company have had all of their efforts pulled from under them.

iLearning is moving into a different direction.

My exact words in looking at iLearning were as follows: “iLearning has a neat model, and some big name people behind it, but again it is brand new with unproven systems. And the customer retention for an information based product has typically been low.”

As they explain in their official news release here, iLearning is unable to profitably compete.

http://marketer.ilearningglobal.tv/?page_id=1349 (opens a new window).

If you think this can’t happen to you, think again.

Believe me, this is far from an isolated occurrence. There will be many, many more.

Heck, iLearning actually had a noble idea and a value proposition that people can benefit from immensely.

Contrast that with the majority of companies popping up left and right with the sole purpose of making as much money as possible while they can with no pretense about actually offering enduring value to its customers.

There are far too many schemes masquerading as companies and they are all doomed. The FTC and the industry are implementing significant changes. There is heightened regulatory attention being paid, not just in the US, but in Australia, Canada, the UK and much of Europe. In the US, many companies are scrambling to adopt voluntary governing guidelines to avoid getting caught in the FTC cross-hairs.

This is why perhaps the most important criteria I now look for is that a company have a proven track record. Has it endured and continued to grow steadily for a minimum of 3 years? (Most companies don’t make it past the 3 year mark.)

Does the company have proven systems and infrastructure in place that demonstrates it is able to handle aggressive, sustained growth? Is it consistent in its order fulfillment? Does it have responsive customer service? Can I easily contact its head office?

These are important factors that impact you if you are involved in network marketing. If you are representing a company, take a close look at its track record and your own experience.

If you are contemplating getting started with a company, do your research.

If you’re looking for a company you can feel secure with … or you’re feeling uneasy about the company you’re with … take the time to gather the facts without hype. Then decide for yourself.

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A Business Model I Trust