Does Your Activity Plan Align With Your Income Goals?

When you first start your own network marketing business, typically you will set some grand income goals for yourself and your business. After all, that’s the allure of getting into business for yourself — to generate a level of income and freedom that is not generally possible with a job. Yet one of the areas where you are most likely to get off track with your business, even from the outset, is a disconnect between the level of income you desire and the level of business activity required to support your goals.

One of the keys to success in your network marketing business is to ensure that your weekly and daily business activities and targets align with your business plan and your goals. It’s the alignment between these two elements that establishes your level of integrity in your business and puts you on the path to achieving what you intend. In this article you are going to walk through the basic steps to creating an effective weekly and daily activity plan that supports your business income goals.

1. How many sales are you targeting? The place to start is to identify your target number of sales (or customers). You will want to establish your sales target based on your income goals. Now depending on the particular company and compensation plan you are working with this may or may not be a simple calculation, but what you want to do is identify the number of sales required to reach your income goal. So let’s suppose for simplicity sake that you have a target income goal of $48,000 for a year and that you make $1000 per sale. In this example you would require 48 sales or an average of 4 sales per month. If you assume 4 weeks in a month, that’s 1 sale per week.
2. How many leads must you generate per sale? What percentage of your leads do you expect to sell? Use this assumption to determine the number of leads you must generate per sale. For example, If you assume 1% of your leads will get started, then you require 100 leads per sale. So in this example, you require 100 leads per week to support your target of 1 sale.
3. How many conversations must you have? You know that you won’t ever reach all of your leads. So what percentage of your leads do you expect to reach and have a conversation with? If you assume, say 50%, then you have a target of 50 conversations.
4. How many people will you invite to a presentation? Of the conversations you have, what percentage of the people will qualify as a prospect for which you will invite to a presentation (or whatever means by which you allow your prospect to learn more about your opportunity)? If, on average, you assume one half will qualify then you will target to extend 25 presentation invitations.
5. How many follow-ups will you do? This is easy because you will follow-up with every person you invite to a presentation. So in this example, that is 25 follow-up conversations.

Working from these assumptions, you now have the basics of a weekly activity plan against which you can measure yourself. Your activity goals for the week are to generate and call 100 leads, have 50 conversations, invite 25 people to your business presentation and follow up with each of them. This can be easily translated into a set of daily activity targets by dividing the activity goals by the number of days per week you intend to work your business. If you wish to work only 5 days per week, you divide your targets by 5.

So you now have a set of daily activity targets against which to manage yourself in your business: 20 leads, 10 conversations, 5 invitations and 5 follow-ups. To ensure you are in alignment with your goals, simply monitor your actual daily activity vs. the daily activity targets you have established. If you are on target, congratulations because you are in integrity with your goals and so long as you persist you will be on target. If your level of activity does not support your goals then self correct. Either increase your level of activity or adjust your income goal accordingly.

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